In the past decade, the “I Agree With” campaign has been implemented in schools including Michigan State University, where the campaign “agreed” with Kirk, and University of California, Berkeley, where everybody was talking about Paul.Īccording to Cru intern and event planner Steve Rudelius ( WCAS ’11), Cru executed this campaign on NU’s campus about a decade ago. The idea was to use one student’s name as the figurehead to cultivate curiosity on college campuses about Christianity. According to an informational packet posted on CruPress, a website for Campus Crusade for Christ, the “I Agree With” campaign originated in 1999 on Humboldt State University’s campus in California. However, the seemingly unconventional campaign is actually part of a nationwide effort by the evangelical Campus Crusade for Christ, of which Cru is a member. It’s even spawned a backlash campaign featuring a website and mock Twitter account. Their message, “I agree with Markwell,” can be found on nearly every sidewalk block and on herds of orange T-shirts worn by Cru members. In the past two weeks, Northwestern Cru’s pervasive evangelical Christian campaign has become a popular topic of campus conversation. Matthew Markwell is an ordinary student at Northwestern – one who just happens to have his name plastered all over campus.
0 kommentar(er)
